“It’s time to rediscover the treasures of the Egyptian Museum” was the idea behind this six months campaign. I developed the concept behind the public installation (the hourglass), the website (”before and after” the renovation) and the interactive robot and together with the creative and the engineering team I’ve followed the project until the publication.

The Hourglass is an imposing urban installation in Piazza San Carlo and it is a complex countdown for the re-opening of the Egyptian Museum. 

The Hourglass is not only a key-point of the campaign, but furthermore was the starting point of the concept development. The concept of time together with the element of sand and the idea of the rediscovering is concentrated in this installation, the main pillar of the whole campaign.

Lastly the hourglass represents both the hype for the re-opening and the presence of Compagnia di San Paolo on the territory: for six months people crossing the most important square in the city, were looking at the hourglass knowing the coming of the inauguration and the main sponsor of the re-opening.

The website shows and reassumes the entire campaign of Egizio 2015. It was composed of 4 different sections, activated simultaneously with the other “milestones” of the campaign, like the interactive case display “on tour” and “online”.

The interactive display was using two different interfaces: the first one was designed for the direct interaction during the road tour using a tablet with the help of a hostess, with the main goal to make the interaction with the robot smooth and enjoyable right on the spot.

The second interface was designed to be used online of multiple users simultaneously, thus an extra attention was needed in order to design the best experience for the user instruction, the eventual queue, the interaction with the display, the streaming and the sharing via social media.