EMS stands for “Energy Management System” made by Siemens for Enel.

Enel and Siemens were looking for a way to simplify the concept of Energy Management System in order to transform the portal in a much more consumer oriented tool.

This original tablet app was designed specifically for the energy management in Expo.

I individuated topics in the energy management system, I translated them in the consumer language, building up the user flow for the tablet app.

For the app we used "a progressive disclosure" one of my favourite approach in terms of content design: we used a funnel model, starting from the general and ending with specific information about energy consumptions.

The Doha Tribeca Film Festival app was designed for the 2012 edition of the festival and was complete with a “profile section” to bookmark and organise screenings and event attendance.

As UX designer I investigated needs, users’ goals and content in order to design, together with the creative team, the information architecture of the app. I also designed Movie Mosaic, a sponsored game on a dedicated app to promote the film festival through Facebook.

With Movie Mosaic I put in place and implemented different social networking and gamification techniques.